Psychology of Decision Making: Behavioral Economics
Integrate insights from cognitive psychology, social psychology, and behavioral economics to understand why people make the choices they make. Examine how cognitive processes that help people make sense of complex information can also logically lead them astray in decision making. Investigate how emotion, motivation, and information-processing shortcuts interact with careful, rational weighing of information. As you study the surprising ways that individuals actually make decisions, gain insights about decision making in fields such as healthcare, finance, education, and government.